It's Yours: A Film on Hip-Hop and the Internet (2020)

Run Time: 1h14m | Release: 13 Feb 2020

Production Countries: France, United States of America

2 / 101 Vote Count

Overview:

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.