Considering how much puffing is usually done to launch those "little movies that could," it's ironic that a documentary about blowing up balloons has made its way into the spotlight without an inflated media campaign. Sounds like the New York Times's Douglas Quenqua has noticed Sara Taksler and Naomi Greenfield's documentary about balloon twisting during its nationwide tour. After debuting at 2007's SXSW (Cinematical's Scott Weinberg notes the opening of Twisted: A Balloonamentary here), the film now has a solid run going at St. Louis's Landmark Tivoli theater

Full story: cinematical.com